Privacy Policy

1. Who We Are

Owen Cherrell Racing Ltd (trading as OCR Motorcycles), 40-42 Church Street, Grimsby, DN32 7DD. Phone: 01472 344421. Email: owencherrellracing@live.co.uk.

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect the following personal data:

• Identity data: Name
• Contact data: Email address, phone number, postal address
• Vehicle data: Make, model, registration number, mileage, year, condition (when you submit a sell or service enquiry)
• Transaction data: Details of purchases, part exchanges, services, and MOTs carried out
• Technical data: IP address, browser type, device information collected via cookies
• Communication data: Records of correspondence including form submissions, emails, and phone enquiries

3. How We Collect Your Data

• When you fill in a form on our website (sell your bike, MOT booking, service enquiry, general contact)
• When you call or email us directly
• When you purchase a vehicle or service from us
• When you visit our website (via cookies and similar technologies)
• From third-party sources such as AutoTrader when you enquire about a vehicle listed there

4. How We Use Your Data

We use your data for the following purposes:

• To provide our services: Processing vehicle sales, part exchanges, MOTs, servicing, and repairs
• To respond to enquiries: Replying to your form submissions, emails, and calls
• To provide quotes: Valuing vehicles you wish to sell to us
• Legal obligations: Maintaining records required by HMRC, DVLA, and the Consumer Rights Act 2015
• Legitimate interests: Contacting you about services that may be due (e.g. MOT reminders), improving our website and services

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Consent: When you submit a form or contact us
• Contract: When necessary to perform a contract with you (e.g. vehicle sale, service booking)
• Legal obligation: To comply with legal requirements (HMRC, DVLA, MOT records)
• Legitimate interests: To operate and improve our business, provided this does not override your rights

6. Data Sharing

We may share your data with:

• DVLA: As required for vehicle registration transfers and MOT records
• Finance providers: If you apply for finance (e.g. Black Horse Finance)
• HMRC: As required by tax law
• Service providers: Our website hosting (Vercel), database (Supabase), and email service providers who process data on our behalf under data processing agreements

We will never sell your personal data to third parties for marketing purposes.

7. Data Retention

• Enquiries: Retained for 3 years from the date of contact
• Vehicle sale records: Retained for 6 years as required by HMRC
• MOT records: Retained as required by DVSA regulations
• Service records: Retained for 6 years

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Ask us to correct inaccurate data
• Erasure: Ask us to delete your data (where we have no legal obligation to retain it)
• Restrict processing: Ask us to limit how we use your data
• Data portability: Request your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: At any time where processing is based on consent

To exercise any of these rights, contact us at owencherrellracing@live.co.uk or call 01472 344421.

9. Cookies

Our website uses essential cookies required for the site to function. We do not use advertising or tracking cookies. See our Cookie Policy for details.

10. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.